Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
By: Ferrell, O. C.
Contributor(s): Hirt, Geoffrey A | Ferrell, Linda.
Material type: BookPublisher: New York McGraw-Hill Irwin, [2014]Edition: Ninth edition.Description: xxxiv, 616 pages : illustrations ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780078023132 (alk. paper); 0078023130 (alk. paper).Subject(s): Management -- United States | Business | Business -- Textbooks | Industrial management | ManagementDDC classification: 650Item type | Current location | Call number | Status | Date due |
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សៀវភៅអង់គ្លេស | បណ្ណាល័យសេដ្ឋកិច្ច ទូរសៀវភៅអង់គ្លេស | 650 2014 (Browse shelf) | Available |
Includes index.
Includes bibliographical references and index.
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.
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