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1. When ads work : new proof that advertising triggers sales /

by Jones, John Philip.

Material type: book Book Publisher: New York : Lexington Books, c1995Availability: Items available for loan: បណ្ណាល័យនីតិសាស្ត្រ [Call number: 659.1 1995] (3).

2. Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E | Belch, Michael A | Belch, George E.

Edition: 4th ed.Material type: book Book Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: បណ្ណាល័យនីតិសាស្ត្រ [Call number: 659.1 1998] (4).

3. Essentials of Marketing: A Marketing Strategy Planning Approach/

by William D. Perreault, Jr | Cannon, Joseph P | McCarthy E. Jerome.

Edition: 14th Ed.Material type: book Book Publisher: Singapore McGrawHill 2015Availability: Items available for loan: បណ្ណាល័យសេដ្ឋកិច្ច [Call number: 658.8 2015] (4).

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